Privacy Policy and Cookie Management

1 - Purpose

The purpose of this Privacy and Cookie Policy is to inform users of the walflow.com website of the conditions under which Walflow collects, uses and protects their personal data as part of the use of the website.

This policy applies exclusively to the website.

Processing carried out as part of the use of the Walflow software platform is governed by the Master Services Agreement (MSA) and the integrated DPA concluded with the Client.

2 - Data Controller

The data controller is:

Walflow
French limited liability company (SARL)
Registered office: 229 Rue Solférino, 59000 Lille, France

Contact email: dpo@walflow.com

3 - Personal Data Collected

No sensitive data is collected via the website.

As part of the use of the website, Walflow may collect the following data:

identity (first name, last name),
professional contact details (email, phone, company, position),
information submitted via forms (contacts, requests, downloads, applications, etc.),
browsing data (IP address, browser type, pages viewed, visit duration),
technical data related to cookies.

4 - Purposes of Processing

Data collected via the website is processed for the following purposes:

management of requests and applications,
commercial communication and B2B marketing,
audience measurement, statistical analyses and improvement of the user experience,
compliance with legal and regulatory obligations.

5 - Legal Basis for Processing

Processing is based on:

the legitimate interest of Walflow (B2B prospecting, improvement of the website),
the execution of pre-contractual measures at the user's request,
the user's consent when required (non-essential cookies),
compliance with legal obligations.

6 - Data Recipients

Data collected via the website is intended for:

authorised internal teams of Walflow,
technical service providers acting on behalf of Walflow (hosting, CRM tools, marketing tools, analytics), acting as processors within the meaning of the GDPR.

The data is neither sold, transferred nor rented to third parties.

7 - Transfers Outside the European Union

Some data may be processed by providers located outside the European Union. In this case, Walflow ensures that appropriate safeguards are in place in accordance with the GDPR (standard contractual clauses, adequacy decisions, enhanced security measures).

8 - Retention Period

Data collected via the website is retained:

for the time necessary to process the request,
then archived or deleted in accordance with legal obligations,
prospecting data is retained for a maximum of three (3) years from the last contact,
application data is retained for a maximum of two (2) years, unless opposed.

9 - Rights of Data Subjects

In accordance with applicable regulations, users have the following rights:

right of access,
right of rectification,
right to erasure,
right to object,
right to restriction of processing,
right to data portability,
right to withdraw consent at any time.

Rights can be exercised by writing to: dpo@walflow.com

In the event of a dispute, the user may file a complaint with the competent supervisory authority (CNIL in France, or the equivalent national authority).

10 - Data Security

Walflow implements appropriate technical and organisational measures to ensure the security, confidentiality and integrity of personal data processed via the website.

11 - Cookies

A cookie is a text file that may be stored on the user's device when browsing the website.

The website uses the following categories of cookies:

Cookies strictly necessary for the operation of the website,
Audience measurement cookies (Google Analytics, Google Search Console),
Marketing and CRM cookies (HubSpot),
Cookies related to social networks.

On the first visit, the user is informed of the use of non-essential cookies and can accept, refuse or configure their deposit via the consent banner.

Consent can be withdrawn at any time.

12 - Policy Modification

Walflow reserves the right to modify this policy at any time to take into account legal, regulatory or technical developments.

The version in force is the one published on the website.

13 - Contact

For any question relating to this Privacy and Cookie Policy, the user may contact: dpo@walflow.com