Privacy and Cookie Policy

Version: March 13, 2026

1 - Purpose

The purpose of this Privacy and Cookie Policy is to inform users of the www.walflow.com website of the terms under which Walflow collects, uses, and protects their personal data in connection with their use of the website.

This policy applies exclusively to the website.

Data processing carried out in connection with the use of the Walflow software platform is governed by the Master Services Agreement (MSA) and the integrated Data Processing Agreement (DPA) entered into with the Customer.

2 - Data Controller

The data controller is:

Walflow
SARL
Headquarters: 229 Rue Solférino, 59000 Lille – France

Contact address: dpo@walflow.com

3 - Personal data collected

No sensitive data is collected through the website.

When you use the website, Walflow may collect the following data:

    • identity (last name, first name),
    • business contact information (email, phone number, company, job title),
    • information submitted via forms (contact requests, inquiries, downloads, job applications, etc.)
    • browsing data (IP address, browser type, pages viewed, duration of visit),
    • technical data related to cookies.

4 - Purposes of data processing

The data collected through the website is processed for the following purposes:

    • management of requests and applications,
    • B2B sales and marketing communication,
    • audience measurement, statistical analysis, and improvement of the user experience,
    • compliance with legal and regulatory requirements.

5 - Legal basis for processing

The treatments are based on:

    • Walflow’s legitimate interest (B2B lead generation, website improvement),
    • the performance of pre-contractual measures at the user’s request,
    • the user’s consent when required (non-essential cookies),
    • compliance with legal obligations.

6 - Recipients of the data

The data collected through the website is intended for:

    • to Walflow's authorized internal teams,
    • to technical service providers acting on behalf of Walflow (hosting, CRM tools, marketing tools, analytics), acting as processors within the meaning of the GDPR.

Data is not sold, transferred, or rented to third parties.

7 - Transfers outside the European Union

Certain data may be processed by service providers located outside the European Union. In such cases, Walflow ensures that appropriate safeguards are in place in accordance with the GDPR (standard contractual clauses, adequacy decisions, enhanced security measures).

8 - Shelf life

Data collected through the website is retained:

    • for the time required to process the request,
    • and then archived or deleted in accordance with legal requirements,
    • Prospecting data is retained for a maximum of three (3) years from the date of the last contact,
    • Application data is retained for a maximum of two (2) years, unless you object.

9 - Rights of Data Subjects

In accordance with applicable regulations, users have the following rights:

    • right of access,
    • right to rectification,
    • right to erasure,
    • right to object,
    • right to restriction of processing,
    • right to data portability,
    • the right to withdraw their consent at any time.

You may exercise your rights by writing to:dpo@walflow.com

In the event of a dispute, the user may file a complaint with the competent supervisory authority (CNIL).

10 - Data Security

Walflow implements appropriate technical and organizational measures to ensure the security, confidentiality, and integrity of the personal data processed through the website.

11 - Cookies

A cookie is a text file that may be stored on the user’s device when visiting the website.

The website uses the following categories of cookies:

    • Cookies that are strictly necessary for the website to function,
    • Audience measurement cookies (Google Analytics, Google Search Console),
    • Marketing and CRM cookies (HubSpot),
    • Social media cookies.

During the first visit, the user is informed about the use of non-essential cookies and can accept, decline, or configure their use via the consent banner.

Consent may be withdrawn at any time.

12 - Policy Change

Walflow reserves the right to modify this policy at any time to reflect changes in laws, regulations, or technology.

The current version is the one published on the website.

13 - Contact

If you have any questions regarding this Privacy and Cookie Policy, please contact: dpo@walflow.com.